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5 common mistakes in web design and how to avoid

Web design is a very crucial point to be considered while launching or maintaining a website in the digital market to endorse products or services Having a nice website is not enough if it's not appealing enough to attract visitors. People only get attracted to websites that are unique, fresh, updated, and user-friendly. Nobody likes complications or any sort of glitch when they browse a particular website. Hence, it depends on the web designers how they handle or design their websites so that visitors do not face any sort of difficulty while browsing and trying to learn about the products or services the websites contain information on.

Here are some of the common mistakes while dealing with web design and how to take care of them:

  • Communication that is not clear:

Complicated website layouts are primarily responsible for visitors to click away without gathering knowledge or information about the website as well as the products or services. It ultimately leads to generation of a negative image and poor customer experience. Hence, you should avoid creating confusion among visitors and making them frustrated while browsing your website. The best way to know what your users are thinking of your website is by incorporating customer feedback into your web design at every stage of the process.

If you really want to make your relation strong with your customer, you really need to focus on creating a strong communication by making sure whenever visitors arrive on your homepage, they should know who you are and what you provide. The image of products should also be clear that can help your users.

  • Excess and unnecessary website elements:

A cluttered user interface (UI) with unnecessary elements confuse the customers, thereby creating a negative impression of the website. Thus, web designers need to avoid getting overenthusiastic about all the different content they want to include on their site and fail to prioritize clarity. A good website always facilitates clarity, have selected fonts and colors, minimum and specific images, buttons and media elements competing for attention. Besides, web designers need to inculcate more negative space and streamlined media elements, which will make the homepage clearer, hence more enjoyable experience.

  • Unreliable design elements:

Users remains quite sceptic while browsing a particular website because of the increasing fears around cybercrime. Thus, it is very important to establish brand credibility through your website’s design. In simple words, the visitors need assurance that your website is not fake and your business is trustworthy. Actually, it is more applicable for brands or websites that have been recently launched and are yet to establish credibility.

The presence of a comprehensive contact information page including a physical address and a phone number promotes credibility of that particular product. Moreover, visitors do not appreciate getting bombarded with tons of pop-ups and graphics as soon as they land on a website because it is considered spammy and suspicious.

  • Not optimizing across different devices:

Now-a-days, visitors use both mobile devices as well as desktops to view and browse websites. Hence, the web designers need to make sure that the website that they have designed work brilliantly on screen of all sizes. If designers fail to prioritize design that is equally responsive to both mobile and desktop interfaces, the site will eventually face a decline in traffic, conversions, and sales on one device or the other. Hence, it is crucial to prioritize designing for both desktop as well as mobile devices from the get-go.

  • Poor accessibility:

A website that isn’t accessible and inclusive tends to limit the group of people who engage with your site. Therefore, in absence of a proper design, you will miss out on connecting with a significant user group, potentially loose traffic and fail to generate sales on your website. Here are some of the tips to increase accessibility:

  1. Include alt text
  2. Use tools like Accessibility insights
  3. Carefully choose imagery and media that showcase diversity
  4. Integrate continuous feedback into your site design to be in constant touch with the users
  5. Test with user group that include people with disabilities

How to choose the right database for your web application

It is quite a difficult task to choose the right database for your application. It is so because the criteria for choosing the same are different for different people. Besides, migrating to another database on selecting the wrong one is very costly and sometimes more complex to do with zero downtime. Each database technology has advantages and disadvantages. These are the crucial points that Database administrators care about:

  • A reliable monitoring and alerting system
  • Support for backup and restore
  • Reasonable upgrade and migration costs
  • An active support community
  • Ease of performing tuning
  • Ease of troubleshooting

Understanding the Tradeoff:

The reason for the availability of a wide range of database options is the CAP Theorem. CAP stands for Consistency, Availability, and Partition tolerance.

  • Consistency indicates any read request that will return the most recent write.
  • Availability means all (non-failing) nodes are available for queries and must respond in a reasonable amount of time.
  • Partition tolerance means that the system will continue to work despite node failures.

Structure of Data:

If you want your data to be structured, then you should go for a relational database. While dealing with payment and transactions, your database needs to be ACID compliant, along with the SQL-based databases. It is so because the counterpart database (NoSQL) offers weak consistency.

However, if your data requirements aren’t clear or you are designing unstructured data, then NoSQL may be your best choice. The data stored in a NoSQL database doesn’t need a predefined schema due to which you can enjoy much more flexibility and less upfront planning when managing your database

Query Patterns:

The next important factor to consider is how to query your data. If you desire o fetch data by key, then it is advisable to use “Non-Relational” databases and you will need a key-value store, such as DynamoDB. But, if you want to query many different fields at the same time, then you can choose both “Relational” and “Document” DB. For fuzzy search query capabilities (free text search), then search engines like “Elasticsearch” are applicable.

Performance and Scaling:

The performance of the database tends to degrade whenever the amount of read/write traffic increases. During this time, optimizations such as indexing your data and scaling your database come into the picture. Performance is mainly dependent on various factors but the overall performance depends to a very large degree on choosing the right implementation for your use case. SQL database provides great benefits for transactional data that are consistent and where data integrity is paramount. NoSQL database provides more flexibility and scalability, making them useful for rapid or iteration development.

How to design an effective landing page

A landing page can be defined as the designated page you’re taken to when you click on a website.

It can also be the page that allows a call-to-action button or serve as the homepage of a website. Hence, landing pages are uniquely powerful components of a business’s digital marketing strategy. There is a specific purpose of a landing page- to convert visitors into leads. A proper, reliable, well-crafted landing page will win the trust of people in no time and compel them to submit their information.

Here are some of the points to be considered while designing a landing page:

Create a benefit-focused headline:

To prevent visitors from bouncing off the page, your headline should be able to speak for itself. The headline should be catchy, crisp, and concisely communicate the value of your landing page and offer.

Choosing an image carefully that illustrates the offer clearly:

People are always get attracted to images rather than simple texts. If you really want to attract visitors to your page, adding an image is mandatory and it should represent your target audience. The main objective of an image is to convey a feeling- it should illustrate how your visitor will feel once they receive your offer.

Write compelling copy:

Your copy needs to be crystal clear, concise and should guide your visitor to the action you want them to complete.

Addition of a clear and standout call-to-action:

The most important and crucial point while designing the landing page is the call-to-action (CTA). This is something that encourages communication. The CTA button needs to stand out and for that, you should use a color that contrasts with other elements on the page.

Remove all navigation:

The main objective of your landing page is to convert visitors into leads. Any competing links-including internal links to other pages on your website will distract from that goal. Hence, you need to remove any other links on your page so that your visitors shift their entire focus to your call-to-action.

Importance of responsive web design

To promote your product or service in the digital world, the most crucial point that you need to take care of is the appearance of your website.

If your website is appealing enough, it will attract more and more visitors to have a look at your products which will eventually compel them to consider purchasing them. Hence, proper and attractive designing of websites is something that you can’t ignore if you really want to establish your product in the digital world successfully. Earlier, web designing was restricted to desktop browsers but with the advancement in technology and dependence of people on mobile and tablets, web designing for mobile and tablet browsers has also become equally significant.

Responsive web design (RWD) is a web development approach that tends to create dynamic changes to the appearance of a website, depending on the screen size and orientation of the device being used to view it. It is considered to be one of the approaches to the problem of designing for the multitude of devices available to visitors, ranging from phones to desktop monitors. There are specific breakpoints that help Responsive web design to determine how the layout of a site will appear- one design is used above a breakpoint and the other is applied below that breakpoint. All devices receive the same HTML to change the appearance of the page. Utilizing the same HTML enables our web designers to focus on and create a single codebase to support users with differently sized viewpoints rather than creating a separate site and corresponding codebase for wide-screen monitors, desktops, laptops, tablets, and phones of all sizes.

The page elements tend to reshuffle in responsive design which is entirely dependent on the growth or shrinkage of the viewport. Hence, responsive design primarily relies on proportion-based grids to rearrange content and design elements. Besides, the use of a single codebase can make development faster, compared to developing 3 or 4 distinct sites, thereby making maintenance easier.