A landing page can be defined as the designated page you’re taken to when you click on a website.



It can also be the page that allows a call-to-action button or serve as the homepage of a website. Hence, landing pages are uniquely powerful components of a business’s digital marketing strategy. There is a specific purpose of a landing page- to convert visitors into leads. A proper, reliable, well-crafted landing page will win the trust of people in no time and compel them to submit their information.

Here are some of the points to be considered while designing a landing page:

Create a benefit-focused headline:

To prevent visitors from bouncing off the page, your headline should be able to speak for itself. The headline should be catchy, crisp, and concisely communicate the value of your landing page and offer.

Choosing an image carefully that illustrates the offer clearly:

People are always get attracted to images rather than simple texts. If you really want to attract visitors to your page, adding an image is mandatory and it should represent your target audience. The main objective of an image is to convey a feeling- it should illustrate how your visitor will feel once they receive your offer.

Write compelling copy:

Your copy needs to be crystal clear, concise and should guide your visitor to the action you want them to complete.

Addition of a clear and standout call-to-action:

The most important and crucial point while designing the landing page is the call-to-action (CTA). This is something that encourages communication. The CTA button needs to stand out and for that, you should use a color that contrasts with other elements on the page.

Remove all navigation:

The main objective of your landing page is to convert visitors into leads. Any competing links-including internal links to other pages on your website will distract from that goal. Hence, you need to remove any other links on your page so that your visitors shift their entire focus to your call-to-action.