To promote your product or service in the digital world, the most crucial point that you need to take care of is the appearance of your website.

If your website is appealing enough, it will attract more and more visitors to have a look at your products which will eventually compel them to consider purchasing them. Hence, proper and attractive designing of websites is something that you can’t ignore if you really want to establish your product in the digital world successfully. Earlier, web designing was restricted to desktop browsers but with the advancement in technology and dependence of people on mobile and tablets, web designing for mobile and tablet browsers has also become equally significant.

Responsive web design (RWD) is a web development approach that tends to create dynamic changes to the appearance of a website, depending on the screen size and orientation of the device being used to view it. It is considered to be one of the approaches to the problem of designing for the multitude of devices available to visitors, ranging from phones to desktop monitors. There are specific breakpoints that help Responsive web design to determine how the layout of a site will appear- one design is used above a breakpoint and the other is applied below that breakpoint. All devices receive the same HTML to change the appearance of the page. Utilizing the same HTML enables our web designers to focus on and create a single codebase to support users with differently sized viewpoints rather than creating a separate site and corresponding codebase for wide-screen monitors, desktops, laptops, tablets, and phones of all sizes.

The page elements tend to reshuffle in responsive design which is entirely dependent on the growth or shrinkage of the viewport. Hence, responsive design primarily relies on proportion-based grids to rearrange content and design elements. Besides, the use of a single codebase can make development faster, compared to developing 3 or 4 distinct sites, thereby making maintenance easier.