Client
Samsung Electronics Co. Ltd., a South Korean multinational leader in consumer electronics and home appliances.
Objective
Create awareness for Samsung's new phone range and highlight its features through localized influencer marketing in Delhi NCR.
Campaign Overview
Given that India is one of Samsung’s largest markets, the goal was to build buzz around the new phone launch specifically targeting consumers in Delhi NCR. To achieve this, we partnered with lifestyle influencers from different parts of the city, who visited various Samsung stores. Each influencer created a vlog-style reel documenting their in-store experience, showcasing the phone’s features, and sharing their journey of exploring the product.
Challenges
The campaign coincided with an unexpected flood-like situation during the monsoon season, making it difficult for influencers to reach the designated stores. Despite these challenges, we maintained transparent communication between the brand and influencers, coordinating schedules to accommodate the situation. This flexibility ensured the campaign ran smoothly, with all content being delivered on time without compromising the quality.
Results
By leveraging local influencers and overcoming logistical challenges, we successfully delivered a high-quality campaign that engaged target audiences across Delhi NCR, highlighting Samsung’s new product in a dynamic and personalized way.