Client Overview
Hamdard, a global brand dedicated to making high-quality food products affordable and accessible worldwide.
Objective
Drive awareness and engagement for Hamdard’s spice range through authentic and creative influencer content.
Campaign Overview
Having successfully executed multiple campaigns for Hamdard, we were once again entrusted with promoting their spice range. To align with the brand's audience, we collaborated with top food influencers and homemakers who deeply understood the product and could create relatable, engaging content. Each influencer crafted a unique dish using Hamdard’s spices, not only highlighting the authenticity of the brand but also providing a diverse range of recipe options for their followers.
Challenges
One major challenge arose when the product deliveries reached influencers in an unusable state, threatening to delay the shoots under a tight deadline. At Decode House, we prioritize timely and efficient content delivery. To prevent any delays and ensure smooth execution, we quickly arranged for the products to be sourced locally, allowing influencers to proceed with their shoots on time without causing any inconvenience to the brand or creators.
Results
Despite the logistical hurdles, we delivered high-quality, authentic content that resonated with Hamdard’s target audience. The campaign not only met its objectives but also enhanced the brand’s reputation for authenticity and quality, with influencers delivering creative and engaging content.