Client
Ampere Vehicles, an automotive manufacturer focused on electric scooters.
Objective
Drive awareness and engagement for the launch of Ampere Nexus, a family-friendly electric scooter, through integrated branded content.
Campaign Overview
Ampere Vehicles aimed to promote their eco-friendly scooter under the campaign theme #HarGullyElectric. To meet this objective, we partnered with top influencers from the automobile and sustainability sectors, who provided honest reviews and feedback on the new Ampere Nexus. The influencers shared their experiences in a way that resonated with the brand's environmentally conscious audience, boosting the visibility of the campaign.
Challenges
Partway through the campaign, Ampere decided to adjust the posting schedule, requiring influencers to be on hold for an extended period. To ensure a smooth execution despite the changes, we maintained transparent communication between the brand and influencers, keeping all parties informed about the updated deadlines. This approach allowed us to manage the expectations of both the creators and the brand, resulting in a seamless, hassle-free campaign.
Results
The campaign successfully delivered high-quality content with significant reach and engagement, reinforcing the brand’s objective of promoting electric mobility. By balancing flexibility and transparency, we ensured timely content delivery and maximized engagement across all influencer platforms.