Client
KEI Wires and Cables, one of India's leading wire and cable manufacturers.
Objective
Raise awareness around sustainable wiring solutions and promote KEI’s eco-friendly offerings.
Campaign Overview
We partnered with 100 influencers from the sustainability niche to highlight KEI's commitment to sustainability. Each influencer created a product review video, showcasing the importance of choosing environmentally responsible wiring solutions. To create a more holistic approach, we collaborated with influencers from various categories, ensuring a broader and more diverse narrative around sustainability. For example, several mom influencers emphasized the importance of sustainable wires for safe and eco-friendly home solutions. Sustainability influencers seamlessly integrated the message by encouraging their audiences to consider eco-conscious wiring as part of a responsible lifestyle. In total, each influencer crafted unique content tailored to resonate with their specific audience, while keeping the campaign’s core objective front and center. This multi-faceted strategy ensured wide coverage and deeper engagement across different demographics.
Challenges
The primary challenge was executing the campaign within a tight one-week deadline. This included coordinating product delivery and ensuring all 100 influencers produced high-quality content on time.
Results
Despite the challenges, we seamlessly executed the campaign, maintaining a strong focus on the core message of sustainability. The collaboration resulted in impactful, engaging content that aligned with KEI’s brand values and delivered exceptional results.