Saffola Soya Chunks

Client

Saffola, a leading brand under Marico India, known for promoting healthy food choices and wellness products.

Campaign Overview

Saffola Soya Chunks partnered with top influencers Wondermunna and VloggingKitchen to launch an engaging influencer marketing campaign. With Decode House leading the execution, the goal was to drive awareness, increase engagement, and establish Saffola Soya Chunks as a high-protein, healthy alternative for everyday meals.

Objective

✅Leverage Influencer Trust – Tap into the credibility of Wondermunna and VloggingKitchen to promote Saffola Soya Chunks as a nutritious plant-protein option.

✅Drive Awareness & Engagement – Showcase the product’s health benefits through recipe-driven content that resonates with a wide audience.

✅Encourage User Interaction – Inspire food lovers to try and share their own Soya Chunks recipes using #SoyaGoodnessWithSaffola.

✅Boost Sales & Market Positioning – Convert audience trust into increased demand and sales for Saffola Soya Chunks.

Challenges

🔹Competitive Plant-Protein Market – Saffola Soya Chunks needed to differentiate itself among numerous soy-based products.

🔹Authentic Influencer Integration – The campaign had to ensure that influencers seamlessly incorporated the product into their regular content.

🔹 Diverse Audience Reach – Targeting both urban health-conscious consumers and regional home cooks with relevant messaging.

Influencer Strategy & Execution

🔥Content Approach

• Wondermunna Created engaging, quick recipe reels showcasing easy-to-make high-protein meals using Saffola Soya Chunks.
• VloggingKitchen Focused on detailed, step-by-step cooking tutorials, highlighting the product’s versatility in everyday Indian cuisine.

🎬Video Storytelling & Social Media Amplification

• Instagram Reels & YouTube Shorts Featured short-form videos highlighting healthy, protein-packed recipes.
• Live Cooking Demos Hosted interactive cooking sessions, educating audiences on the benefits of plant-based protein.
• Recipe Challenges & User Engagement Encouraged followers to recreate influencer recipes and share their versions using #SoyaGoodnessWithSaffola.

🌍Regional Targeting & Engagement

• Recipes were tailored to regional preferences, ensuring broader audience appeal across India.
• Content was delivered in multiple languages, increasing accessibility and engagement.

📢Collaborative PR & Media Exposure

• Decode House amplified the campaign’s success across digital publications, highlighting influencer-driven brand awareness.
• Influencers shared personal testimonials, reinforcing Saffola Soya Chunks as their preferred protein alternative.

Results & Impact

📊Performance Metrics

Wondermunna (Reel Performance):

🔹Reach: 831,430

🔹Views: 675,290

🔹Likes: 40,830

🔹Comments: 170

🔹Saves: 4,578

🔹Shares: 3,684

VloggingKitchen (Reel Performance):

🔹Reach: 364,899

🔹Views: 579,821

🔹Likes: 31,605

🔹Comments: 376

🔹Saves: 824

🔹 Shares: 438

🏆Campaign Achievements

✔️Massive Brand Awareness – Over 1.2 million combined reach, positioning Saffola Soya Chunks as a household name.

✔️Engaging Social Media Presence – Influencer content received over 72K likes and 500+ comments, fostering high audience interaction.

✔️Sales Growth & Product Interest – The campaign significantly increased product demand, with higher consumer interest in plant-based protein alternatives.

✔️Decode House’s Strategic Success – Strengthened its reputation as a leading influencer marketing agency through impactful brand collaborations.

Conclusion

The Saffola Soya Chunks Influencer Campaign proved to be a highly successful collaboration between Decode House, Wondermunna, and VloggingKitchen . By leveraging influencer trust and engaging storytelling, the campaign drove massive awareness, consumer engagement, and product demand — reinforcing Saffola Soya Chunks as a must-have protein source in Indian households.