Client Overview
PBS Exim is a premier hand embroidery manufacturer based in Mumbai, India. Specializing in exquisite, handcrafted embroidery for fashion, home decor, and accessories, the brand has built a reputation for delivering intricate, high-quality craftsmanship. However, PBS Exim faced challenges in enhancing its online presence, generating targeted traffic, and converting visitors into customers. To address these challenges, Decode House was engaged to revamp their website and implement a strategic digital marketing campaign .
Challenges
- Limited Online Presence – Despite offering premium embroidery solutions, PBS Exim struggled with visibility on search engines and social media platforms.
- Low Website Traffic – The existing website lacked SEO optimization , resulting in minimal organic traffic.
- Inefficient Lead Generation – The brand needed a better digital strategy to attract and convert potential buyers.
- Outdated Website Design – The website did not reflect the luxury and artistry of PBS Exim’s offerings.
Solution
Website Design & Development
We transformed PBS Exim’s website into a visually engaging and user-friendly platform that truly represented the brand’s excellence in hand embroidery.
Key Actions:
- Responsive Web Design: Created a mobile-optimized , fast-loading website to enhance user experience.
- Elegant UI/UX: Designed a sleek, modern interface highlighting the craftsmanship of PBS Exim.
- Optimized landing Pages: Integrated high-resolution images and detailed information to showcase embroidery work effectively.
- Seamless Navigation: Improved site structure for easy exploration of collections, services, and company information.
SEO Optimization
To improve search rankings and attract relevant traffic, we implemented an advanced SEO strategy.
Key Actions:
- Keyword Research & Optimization: Focused on industry-specific keywords like “hand embroidery manufacturer in India,” “custom embroidery services Mumbai,” and “luxury embroidery for fashion.”
- On-Page SEO: Optimized metadata, headings, and alt text for better search visibility.
- Content Marketing: Created high-value blog posts and landing pages to educate and engage target audiences.
- Technical SEO Fixes: Enhanced website speed, fixed broken links, and ensured mobile responsiveness.
Digital Marketing Strategy
To boost engagement and drive traffic, we executed a targeted digital marketing campaign.
Key Actions:
- Google Ads & PPC Campaigns: Launched paid ad campaigns to drive quality leads and increase brand awareness.
Results Achieved
- Website Traffic Growth: 80% increase in organic traffic within three months.
- Higher Conversion Rates: Lead inquiries grew by 65%, with an increase in direct business queries.
- Stronger Brand Authority: Improved search rankings and social media engagement led to increased industry recognition.
- Revenue Boost: Enhanced online visibility and optimized marketing efforts resulted in a 50% increase in sales inquiries.
Conclusion
We successfully transformed PBS Exim’s digital presence, reinforcing its position as a leading hand embroidery manufacturer in India. By combining strategic SEO, modern website design, and effective digital marketing, we helped PBS Exim attract more clients, boost conversions, and establish a strong online reputation.