Client Overview
Konquer Times is a modern home improvement brand offering innovative storage and lifestyle products tailored for functional and stylish living. The client approached us with the need to revamp their e-commerce website and enhance their search engine visibility to drive organic traffic and sales.
Objective
- Redesign the existing e-commerce website to improve user experience and mobile responsiveness.
- Implement a robust SEO strategy to increase brand visibility on Google and drive targeted traffic.
- Create a seamless shopping experience that boosts customer engagement and conversions.
Challenges
- Outdated website UI/UX, resulting in high bounce rates and low session durations.
- Poor site structure and inadequate product content for SEO indexing.
- Low visibility in SERPs for competitive keywords such as “big plastic storage box,” “can dispenser,” and “electric water dispenser pump.”
- Limited conversion tracking and no integration of marketing analytics.
Strategy Implementation
Website Design & Development
- Revamped the entire UI/UX with a clean, modern, and mobile-first design.
- Implemented a streamlined navigation structure and improved product categorization.
- Integrated essential e-commerce features including quick view, wishlist, and advanced filtering.
- Optimized site speed and performance using lightweight code and image compression.
SEO Marketing
- Performed comprehensive keyword research targeting high-volume, purchase-intent keywords.
- Optimized all product pages with keyword-rich meta titles, descriptions, and schema markup.
- Created high-quality, blog-based content around trending topics like “stackable storage boxes” and “balcony drying racks.”
- Built backlinks through niche-relevant directories, blogs, and partnerships.
- Set up Google Analytics and Search Console for ongoing performance monitoring.
Results
- 150% increase in organic traffic within the first 3 months.
- 60% improvement in average session duration and 35% reduction in bounce rate.
- Ranked on Page 1 of Google for over 25 target keywords including:
- “door hook hanger”
- “automatic water dispenser”
- “big plastic storage boxes”
- Enhanced website conversion rate by 2.5x after the redesign.
- Monthly blog content began generating consistent inbound traffic and backlinks.
Conclusion
Through a strategic website revamp and an aggressive SEO campaign , Konquer Times transformed its digital presence into a high-performing e-commerce platform. The combination of modern design, optimized content, and technical SEO has set the foundation for long-term growth, brand credibility, and increased online sales.